The phrase refers to promotional offers on new or used vehicles from the Japanese automaker during the annual post-Thanksgiving sales event. These incentives may include reduced pricing, financing options, or lease specials intended to attract buyers during a period of heightened consumer spending.
Such events offer potential advantages to consumers seeking to acquire a vehicle, allowing them to capitalize on competitive pricing strategies implemented by dealerships. Historically, this period represents a significant opportunity for increased sales volume within the automotive industry, prompting dealers to provide substantial incentives to stimulate demand.