The phrase refers to identifying and cataloging available activities, attractions, and points of interest situated in close proximity to a prominent entertainment venue. This includes restaurants, shopping centers, parks, and other entertainment options accessible within a reasonable distance. For instance, individuals attending a concert might inquire about nearby dining options or pre-show entertainment.
Understanding the locale surrounding an entertainment destination is beneficial for several reasons. It enhances the overall visitor experience, allowing for more complete trip planning and maximizing enjoyment. Furthermore, local businesses benefit from increased patronage due to the venue’s draw. The historical context of this practice stems from the desire to create complete entertainment districts that offer a variety of experiences beyond a single venue.