The phrase refers to the price of the 2024 model year of the Toyota Highlander. Understanding this figure is essential for prospective buyers seeking to budget for and potentially purchase this particular vehicle. It directly relates to the monetary investment required to acquire a specific trim level of this SUV.
Knowledge of the cost is paramount for financial planning, comparison shopping, and assessing the value proposition of the vehicle relative to competing models. Furthermore, tracking price fluctuations over time can provide insights into market trends and inform optimal purchasing decisions. This information also historically impacts resale values and insurance premiums.