A popular confection, the pumpkin roll, commonly involves a spiced pumpkin-flavored cake that is baked in a sheet pan, filled with a sweet cream cheese frosting, and then rolled into a log shape. Libby in this context refers to Libby’s 100% Pure Pumpkin, a well-known brand of canned pumpkin pure frequently used in baking, including this particular dessert. Thus, the phrase represents a recipe that specifically utilizes this widely available brand of pumpkin pure as a key ingredient.
The utilization of a specific brand like Libbys offers several advantages. The consistent quality and readily available nature of the product allow for predictable results and reproducible outcomes when baking. Historically, reliance on canned pumpkin pure has increased the accessibility of pumpkin-based desserts throughout the year, independent of seasonal availability. The benefits of employing a standardized ingredient include reducing variability in flavor, texture, and moisture content of the final baked product.