Infusions of tequila with various fruits and botanicals create diverse cocktails and drinking experiences. The addition of natural flavors transforms the spirit, resulting in a product more approachable than traditional offerings. Examples include grapefruit, cucumber, and jalapeo infused tequilas, each offering unique notes suitable for different palates and drink preparations.
The appeal of flavored tequilas lies in their accessibility and potential to introduce new consumers to the category. These products provide a milder entry point, often masking the intense agave flavor some find initially challenging. Historically, flavored spirits have played a role in diversifying beverage consumption, and fruit-infused tequilas continue this trend by offering a refreshing alternative.